About Us

Introducing CV One Limited:

CV One Ltd formed as the result of a merger between the City Centre Company (Coventry) and Coventry and Warwickshire Promotions. Unique in Britain, CV One is internationally recognised as a benchmark for combining the twin functions of managing Coventry’s city centre and promoting the City and its surrounding region as an attractive place in which to invest, work, live and to visit.  As a public-private sector company it operates independently and commercially from local government whilst leveraging the enhanced buying power and contacts forged by its official services provision for Coventry City Council.

Evolving from the merger, CV One has over two decades of combined experience; with an annual budget of more than £8 million and operating with around 90 staff from five sites in central Coventry, it is responsible for carrying out a huge number of tasks.  The sales and marketing division provides a comprehensive range of opportunities designed to drive business sales, increase brand penetration and lower business costs including major events sponsorship, publishing, advertising, direct mail, accommodation and conference bookings, events management and city centre promotions.  The operational division delivers the spectrum of city centre services including car park management, Evening Ambassadors programme, CCTV, cleansing and Britain in Bloom.  CV One is recognised by Government Office, Advantage West Midlands and the European Regional Development Fund as a supplier of events, inward investment, property and marketing projects.

Core funding comes from Coventry City Council but the Company is in effect an arms-length organisation with an independent board of directors, drawn from the private sector as well as the local authority.

Until April 2005, at the heart of CV One’s core activities lay commercial membership schemes covering city centre businesses, principally retailers and leisure sector operators, and tourism businesses, such as hotels and attractions, from a wide area of Warwickshire as well as from Coventry itself. Apart from the tourism membership scheme, all the other schemes have now been incorporated into the Coventry City Centre BID.

CV One also produces the official visitor website for the sub-region of Coventry and Warwickshire (www.visitcoventryandwarwickshire.co.uk); and organises The Godiva Festival, Coventry Rhythm Weekend and The Godiva Awards. The organisation also manages Coventry’s city brand “ Coventry Inspires” and supports the City of Coventry Ambassadors Group.