Managing and Promoting Coventry's City Centre ~ Accessibility
Coventry Inspires
The
invention of ‘Coventry Inspires’ as the city slogan in May 1999 was all the
more powerful because the description of the city arose exclusively from the
people. In a campaign that captured the imagination and aspirations of
‘Coventrians’ worldwide, the Coventry Evening Telegraph and Image Working
Group received thousands of responses to how best to define Coventry. The
result, ‘Coventry Inspires,’ today adorns the spectrum of materials locally,
nationally and internationally that market Coventry.
By 2003, defining a global role and profile for Coventry increasingly took
central stage in the collective thinking of its people about which direction
the city should take, and it was deemed time to give a voice to the ‘new
Coventry’ with lessons learned from marketing cities worldwide. The result
was the formation of the city of Coventry Ambassadors Group, UK, a world
first for Coventry and a model of uniting business with local and central
government, the arts and sciences that is expected to be replicated not only
across the UK, but internationally.
Visit the Coventry Inspires website for further information - The 100 ideas section was designed to stimulate thinking about what more could contribute to the existing regeneration programmes and events within Coventry. It is a compilation of proposals which have come from many sources and many sectors. It neither advocates nor ridicules any of the ideas which appear. It is designed to be used as a sounding board for the Ambassadors organisation, a group of highly influential and experienced individuals united by a powerful collective interest in the success of Coventry, to give their initial indication of those ideas which promise to best deliver on that success and which they personally might be able to support.
[City of Coventry Ambassadors Group]